INTEGRATING TAM, PERCEIVED RISK, TRUST, RELATIVE ADVANTAGE, GOVERNMENT SUPPORT, SOCIAL INFLUENCE AND USER SATISFACTION AS PREDICTORS OF MOBILE GOVERNMENT ADOPTION BEHAVIOR IN THAILAND

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Keywords:

Mobile Government, Perceived usefulness, Perceived ease of use, Intention to Use, Satisfaction

Abstract

This research aims to investigate into how users perceive mobile government (M-government). The investigation builds on the Technology Acceptance Model (TAM) which is particularly centered on the perceived usefulness, the perceived ease of use and some additional factors with a view to inspect the acceptance of M-government among citizens living in Bangkok and metropolitan areas. The model is planned to validate the M-government acceptance model. The data is collected from 400 respondents using the purposive sampling technique. The causal relationships are used to observe association between the constructs. Therefore, the collected data is analyzed using the structural equation modelling (SEM) technique. The results show that the model is a good fit. The study concludes that perceived usefulness, perceived ease of use, perceived risk, trust, relative advantage, government support, social influence and user satisfaction are key determinants of M-government adoption. Social influence and information quality are also found to have an indirect positive effect on M-government adoption via user satisfaction. These findings are expected to help in evaluating human- computer’s interaction using the M-government acceptance model as well as to improve the understanding of how citizens adopt M-government in order to implement the M-government system for Thailand in an effective and efficient manner.

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Published

2021-12-03