THE EFFECT OF ENTREPRENEURIAL CHARACTERISTICS AND BUSINESS CAPITAL AND INNOVATION ON MARKETING PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (SMEs)

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Keywords:

Entrepreneurial Characteristics, Business Capital, Innovation, Marketing Performance

Abstract

This study aims to analyze the effect of entrepreneurial characteristics and business capital on product innovation and marketing performance of small and medium business (SMEs) inscription stone carving in Surabaya city. A sample of 34 entreprenuers is selected using purposive sampling technique. The data was collected using questionnaires. PLS-SEM technique is used to analyze the data. SmartPLS version 3 software is used to analyze PLS-SEM. The results of the study show that entrepreneurial characteristics and venture capital have a positive and significant effect on innovation. Similarly, the innovation has a significant influence on marketing performance of small and medium enterprises. The findings also establish the indirect effect of entrepreneurial characteristics and business capital on marketing performance. The study also highlights the research implications, limititaions and directions for future research in the concluding sections of the paper.

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Published

2021-12-03