THE IMPACT OF STRATEGIC ALIGNMENT ON THE SUSTAINABLE COMPETITIVE ADVANTAGES: MEDIATING ROLE OF IT IMPLEMENTATION SUCCESS AND IT MANAGERIAL RESOURCE
Keywords:Strategic alignment, sustainability, competitive advantage, IT implementation, Indonesia
The key objective of this study is to examine the impact of strategic alignment on sustainable competitive advantages. In addition, the study has examined the mediating role of IT Implementation Success and IT Managerial Resource vis-a-vis the relationship between the strategic alignment and sustainable competitive advantages. Employing a survey-based methodology, this study is collected data from manufacturing firms in Indonesia through questionnaires. A total of 307 useable questionnaires are selected for research purposes, indicating a 76.75% response rate. The collected data is then statistically analyzed by employing the Partial Least Structural Equation Modelling (PLS-SEM).